A little bit about our Founder (aka Chief Magic Maker), Sonia

Sonia has worked in the creative world for years, and has a real eye for beauty and detail. Alongside her obsession with all things Christmas, her Indian heritage has also  influenced April & White's intricately unique designs. Sonia spent many summers in India growing up and fell in love with the vibrant colours as well as the amazing architecture and beautiful fabrics. 

These elements have been woven into many of the pieces in the April & White Christmas collection and contribute to what makes our products so bespokely beautiful. 

Sonia's favourite thing in the world is seeing the magic that Christmas can create in the eyes of her children: Josh (8) and Mya (5), are always her chief product testers.  

"If their eyes light up, then I know I've got it right.. The idea that we could delight and fuel the imagination of children everywhere was my inspiration to grow the business, as well as being there for children who needed extra support.  I hope you love the collection as much as I do!”